Top Supply Side Platforms (SSPs)

Supply Side Platforms (SSPs) are built to help publishers monetize their digital inventory via an auction. The industry has many different platforms and at times it can be hard to differentiate them from each other.

The following table ranks all Supply Side Platforms by scale of publishers they are integrated with. The list includes unique publishers, direct publishers, and indirect publishers.

Consider the list when choosing new partners to help monetize inventory.

RankSSPUnique PublishersDirect Ads.txtIndirect Ads.txt
1Google900,5284,373,684 (35%)8,165,546 (65%)
2AppNexus442,8141,175,310 (12%)8,850,835 (88%)
3PubMatic422,0491,140,718 (13%)7,915,268 (87%)
4Rubicon Project398,5501,173,654 (18%)5,314,764 (82%)
5OpenX392,7571,097,639 (14%)6,615,689 (86%)
6ONE by AOL: Video382,444816,482 (19%)3,494,165 (81%)
7Index Exchange381,939913,777 (22%)3,198,848 (78%)
8ONE by AOL: Display377,327789,032 (24%)2,562,737 (76%)
9FreeWheel367,28411,241,084 (40%)16,542,614 (60%)
10Contextweb / PulsePoint359,619322,615 (9%)3,302,755 (91%)
11district m357,423917,317 (42%)1,276,096 (58%)
12RhythmOne324,017383,899 (17%)1,844,708 (83%)
13COMET309,04575,677 (6%)1,184,368 (94%)
14EMX307,999234,749 (23%)792,784 (77%)
15ONE by AOL: Mobile304,064312,670 (38%)514,749 (62%)
16aps.amazon.com303,064443,431 (78%)127,936 (22%)
17aolcloud.net301,280121,807 (12%)917,604 (88%)
18GumGum293,529120,122 (16%)626,101 (84%)
19Teads291,291609,723 (48%)660,102 (52%)
2033Across290,047483,463 (70%)209,529 (30%)
21lkqd.net289,645307,237 (18%)1,381,249 (82%)
22Sonobi281,691330,154 (31%)732,640 (69%)
23Criteo279,271194,008 (31%)439,638 (69%)
24adyoulike.com263,793542,792 (45%)661,171 (55%)
25Automattic248,227255,680 (100%)0 (0%)
26yldbt.com240,0515,674 (2%)330,508 (98%)
27Display Brightroll / Flurry from Yahoo!227,401312,297 (68%)147,045 (32%)
28media.net222,834274,067 (93%)20,776 (7%)
29Admixer210,711252,505 (54%)214,897 (46%)
30Polymorph205,668205,719 (100%)206 (0%)
31AdsNative205,594205,661 (100%)188 (0%)
32spotxchange.com159,323404,201 (11%)3,187,793 (89%)
33spotx.tv155,001392,427 (13%)2,680,261 (87%)
34Sovrn141,089469,186 (37%)814,619 (63%)
35TripleLift135,321917,648 (89%)115,544 (11%)
36Smart127,534461,796 (16%)2,469,807 (84%)
37Tremor Video DSP125,765101,504 (6%)1,527,642 (94%)
38lijit.com (Sovrn)123,809609,415 (50%)602,994 (50%)
39Improve Digital112,150204,583 (12%)1,570,117 (88%)
40LKQD102,43587,326 (8%)1,054,301 (92%)
41Beachfront92,52072,759 (7%)966,988 (93%)
42Adform92,455172,699 (15%)974,472 (85%)
43Fyber90,14862,120 (5%)1,137,451 (95%)
44SpringServe80,965227,058 (39%)358,569 (61%)
45Conversant74,362146,099 (34%)280,201 (66%)
46Taboola65,2111,377,476 (73%)521,219 (27%)
47loopme.com60,055113,992 (20%)448,293 (80%)
48Outbrain59,239610,890 (64%)338,766 (36%)
49Sharethrough57,23597,433 (44%)122,914 (56%)
50smaato.com55,16970,220 (24%)217,549 (76%)
51Smartclip54,289267,817 (47%)305,366 (53%)
52Unruly Media52,181228,096 (60%)154,198 (40%)
53C1X50,1521,633 (1%)165,227 (99%)
54synacor.com49,91786,376 (41%)126,115 (59%)
55aralego.com46,610116,928 (40%)178,516 (60%)
56bidtellect.com44,270192 (0%)104,149 (100%)
57ucfunnel41,340123,730 (68%)58,993 (32%)
58Quantum41,304304,715 (63%)179,154 (37%)
59Primis (sekindo.com)40,486126,500 (93%)9,632 (7%)
60amazon-adsystem.com39,56550,412 (31%)112,961 (69%)
61Video Intelligence39,08010,105 (9%)102,917 (91%)
62tribalfusion.com37,61751,977 (51%)49,321 (49%)
63revcontent.com37,37545,167 (46%)52,025 (54%)
64Undertone37,02497,108 (64%)54,075 (36%)
65Telaria36,66322,756 (20%)89,458 (80%)
66yieldmo.com35,57988,738 (29%)215,499 (71%)
67Lockerdome35,55063,660 (96%)2,836 (4%)
68Aniview34,58412,662 (9%)121,078 (91%)
69tidaltv.com34,265132,608 (24%)418,020 (76%)
70ConnectAd33,36979,971 (51%)77,252 (49%)
71Video Brightroll from Yahoo!30,942109,132 (77%)33,347 (23%)
72exponential.com30,46053,029 (90%)6,072 (10%)
73SoMo Audience29,57511,900 (6%)203,913 (94%)
74infolinks.com29,52937,677 (86%)6,389 (14%)
75PulsePoint27,76871,517 (29%)175,311 (71%)
76MobFox27,63515,354 (10%)143,178 (90%)
77Brightcom27,48647,397 (83%)10,017 (17%)
78Between Exchange27,11828,192 (19%)120,082 (81%)
79Aerserv26,7408,529 (10%)78,138 (90%)
80Cedato26,13611,056 (5%)216,904 (95%)
81SmartyAds26,10750,802 (31%)114,363 (69%)
82ssp.ynxs.io25,7069,937 (20%)40,451 (80%)
83Vidazoo25,19615,113 (15%)83,950 (85%)
84ad6 Media24,774269,809 (93%)21,785 (7%)
85RichAudience24,59974,769 (53%)65,263 (47%)
86ADman Media24,50070,085 (33%)139,223 (67%)
87Mobile Ad Trading23,87610,108 (12%)73,422 (88%)
88Yieldlab22,38827,718 (19%)118,603 (81%)
89atemda.com21,1691,387 (1%)196,173 (99%)
90Brightroll21,139105,140 (43%)139,341 (57%)
91Kargo20,87821,902 (29%)53,662 (71%)
92optimatic.com20,8298,236 (9%)81,139 (91%)
93Facebook20,6277,766 (5%)146,700 (95%)
94tappx.com20,33551,127 (18%)225,742 (82%)
95MGID20,29974,826 (84%)14,002 (16%)
96Seedtag19,413279,767 (73%)105,095 (27%)
97Native Ads19,2892,695 (4%)60,528 (96%)
98dyntrk.com18,901344 (1%)63,699 (99%)
99inner-active.com18,8751,599 (1%)108,246 (99%)
100bidfluence.com18,7653,300 (2%)164,515 (98%)
101rubicon.com18,7053,206 (4%)68,195 (96%)
102liveintent.com18,32460,575 (55%)49,649 (45%)
103RTB House17,94856,243 (76%)17,498 (24%)
104Imonomy17,5844,924 (8%)55,786 (92%)
105amazon.com17,411110 (0%)31,870 (100%)
106Viant Inc17,4053,744 (9%)39,104 (91%)
107Widespace17,07451,218 (92%)4,157 (8%)
108SteamRail16,4557,145 (6%)115,475 (94%)
109Veuhub16,207927 (6%)15,715 (94%)
110Chocolate15,89214,927 (19%)64,557 (81%)
111Connatix15,64326,470 (92%)2,285 (8%)
112Adtelligent14,3772,199 (5%)42,372 (95%)
113Smartstream13,962222 (0%)109,244 (100%)
114Xapads13,75555,505 (97%)1,533 (3%)
115Meme Video13,7033,612 (5%)63,913 (95%)
116PixFuture13,55321,905 (97%)724 (3%)
117MediaMath12,9480 (0%)58,170 (100%)
118Carambola12,6112,824 (3%)105,729 (97%)
119Truvid12,46369,348 (61%)45,243 (39%)
120Adtrue12,29516,827 (34%)32,778 (66%)
121My6Sense12,2925,985 (25%)17,509 (75%)
122RockYou12,1501,488 (5%)25,594 (95%)
123Insticator12,06212,919 (98%)312 (2%)
124Stroer11,99928,531 (83%)5,866 (17%)
125trustx.org11,7562,250 (5%)47,643 (95%)
126Geniee SSP11,3511,552 (6%)25,358 (94%)
127powerlinks.com10,833803 (1%)97,886 (99%)
128adxcore.com10,62855,602 (100%)0 (0%)
129RTK.IO10,37421,221 (90%)2,379 (10%)
130yume.com10,365116 (0%)48,002 (100%)
131purch.com10,02648,846 (25%)145,512 (75%)
132videoflare.com10,003302 (1%)47,624 (99%)
133natiiveads.com9,9884 (0%)49,314 (100%)
134servebom.com9,98548,299 (50%)48,233 (50%)
135technorati.com9,8880 (0%)47,791 (100%)
136switch.com9,8630 (0%)47,850 (100%)
137Underdog Media9,56410,854 (97%)326 (3%)
138Vuble (mediabong)8,7685,786 (34%)11,315 (66%)
1391rx.io8,7218,086 (69%)3,704 (31%)
140DynAdmic8,550344 (3%)12,309 (97%)
141DeepIntent8,478224 (2%)8,964 (98%)
142Ligatus8,22385,455 (60%)57,999 (40%)
143Dailymotion6,83162,788 (17%)306,690 (83%)
144Nativo6,68645,211 (97%)1,432 (3%)
145nsightvideo.com6,67964,922 (8%)721,643 (92%)
146InMobi6,5886,341 (6%)98,739 (94%)
147Viralize6,5434,329 (35%)8,187 (65%)
148AdPone6,28715,037 (95%)743 (5%)
149adblade.com6,1953,380 (54%)2,903 (46%)
150iBillboard6,0305,781 (9%)60,532 (91%)
151360yield.com5,9520 (0%)105,775 (100%)
152Monetize5,8811,765 (19%)7,725 (81%)
153Experian5,8180 (0%)7,770 (100%)
154Gamma SSP5,60037,422 (48%)41,149 (52%)
155Anyclip5,3104,073 (59%)2,862 (41%)
156Gourmet Ads4,94710,423 (100%)0 (0%)
157Waardex4,84515,864 (62%)9,797 (38%)
158adnx.com4,78080 (0%)49,190 (100%)
159SSPHwy4,4327 (0%)4,698 (100%)
160Sortable4,35012,086 (99%)63 (1%)
161adleave.com4,31549,248 (100%)0 (0%)
162DistroScale4,09711,974 (98%)215 (2%)
163AdFrontiers3,7824,558 (100%)5 (0%)
164Adrock.tv3,63446,365 (100%)0 (0%)
165Content.ad3,60818,801 (55%)15,302 (45%)
166zedo.com3,5918,968 (93%)715 (7%)
167PlatformOne3,4701,774 (7%)23,314 (93%)
168Vertoz3,3112,876 (72%)1,131 (28%)
169Plista2,99611,165 (70%)4,672 (30%)
170anthemx.tv2,7661,020 (36%)1,828 (64%)
171PubNX2,591438 (16%)2,314 (84%)
172adcash.com2,5203,292 (100%)1 (0%)
173Videmob2,498939 (19%)4,101 (81%)
174Cordless Media2,44024,225 (100%)0 (0%)
175Mars Media Group2,4192,159 (64%)1,214 (36%)
176RtbSape2,2662,271 (100%)0 (0%)
177Atomx2,1332,559 (99%)23 (1%)
178Gamoshi2,119775 (27%)2,053 (73%)
179Fair-Trade Media2,0411,950 (7%)26,535 (93%)
180Admarvel2,0341 (0%)2,297 (100%)
181Apester2,0012,224 (97%)63 (3%)
182sulvo.com1,8362,066 (100%)10 (0%)
183Thrive+1,7871,481 (80%)373 (20%)
184Sulvo1,7861,992 (99%)15 (1%)
185BidSwitch1,7647 (0%)81,265 (100%)
186Streamlyn1,7492,034 (71%)851 (29%)
187Kubient1,5987,055 (69%)3,231 (31%)
188FirstImpression.io1,5649,165 (95%)475 (5%)
189darriens1,5061 (0%)1,521 (100%)
190Innity1,43114,821 (99%)186 (1%)
191TargetSpot1,4241,537 (91%)156 (9%)
192Vidstart1,3701,397 (98%)22 (2%)
193Videonow1,2921,747 (96%)78 (4%)
194Bebi Media1,220760 (53%)685 (47%)
195Tout1,0510 (0%)1,057 (100%)
196Adunity1,0243 (0%)1,150 (100%)
197Orquidea9596,488 (100%)32 (0%)
198Video Media Group9491,809 (67%)882 (33%)
199Trendqube936900 (94%)61 (6%)
200Mass2828843 (100%)0 (0%)
201Adiply809824 (100%)0 (0%)
202Cynogage7571,301 (99%)7 (1%)
203cgnl.io746589 (33%)1,202 (67%)
204Ambient Digital6951,279 (86%)204 (14%)
205Converge-Digital644848 (71%)343 (29%)
206BidGear643696 (100%)0 (0%)
207index.com6270 (0%)667 (100%)
208Playwire5373 (1%)561 (99%)
209JUICE mobile503434 (79%)114 (21%)
210AppMonet271478 (100%)0 (0%)
211Adversal217301 (100%)0 (0%)
212adstanding.com203792 (100%)0 (0%)
213Content Ignite1841,751 (100%)0 (0%)
214NitroPay149276 (100%)0 (0%)
215ARTEEBEE9919 (18%)85 (82%)
216liondigitalserving.com2225 (100%)0 (0%)
217Backbeat Media1718 (100%)0 (0%)